They sure benefit from the fact that many users think they have privacy as a deliberate USP, but I personally think the latter, accidental rise of this quality, is their true position. On Hacker News there were some recent threads (like Apple’s best product is now privacy) that discussed whether Apple is a (the most) privacy-respecting company, and deliberately has privacy as a unique-selling point (USP) - or that their position regarding privacy/security more or less accidentally emerged from the fact that they are a walled garden with proprietary services and hardware lock-in. First of all, let me say that you have a wonderful product, a true humane tech app, that you could present in ‘Humane Design > Exemplars’ category for discussion on its humane aspects. ![]() ![]() ![]() (I’ve edited your post, so the URL’s are displayed with link preview, give more info)
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